VIOLÉ · Logo
Logo · approved A + B · on brand & pack · + 3 new

The two you liked — dressed for the shelf

비올레 · 항산화 마스크

You green-lit Logo A (editorial serif) and Logo B (bold grotesque). Here they are as a full brand lockup system and on packaging — then three fresh directions to widen the field.

✓ Approved · Logo A

Editorial Serif — the elegant one

High-contrast Fraunces, the tinted É. Apothecary, editorial, quietly luxe — the premium/provenance/gallery register. This is the front-runner.

VIOLÉ
VIOLÉ
VIOLÉ비올레Primary + KR
VIOLÉAntioxidant Clay MaskDescriptor lockup
VIOLÉMono
VIOLÉReversed

On packaging

α-MST
STD
No.01 · Upcycled Pericarp
VIOLÉ
비올레
Antioxidant Clay Mask
The jar
VIOLÉ
비올레
Clarifying Clay
The tube
VIOLÉ
비올레
Amethyst Clarifying Clay Mask · 50ml
The carton
✓ Approved · Logo B

Bold Grotesque — the confident one

Heavy, tight Archivo Black. Modern, punchy, scroll-stopping — the mid-tier / Gen-Z / purple-pop register. Reads instantly small, owns a colour block.

VIOLÉ
VIOLÉ
VIOLÉ비올레Primary + KR
VIOLÉNo.01 ClaySKU lockup
VIOLÉMono
VIOLÉReversed

On packaging

α-MST
STD
No.01 · Upcycled Pericarp
VIOLÉ
비올레
Antioxidant Clay Mask
The jar
VIOLÉ
비올레
Clarifying Clay
The tube
VIOLÉ
비올레
Amethyst Clarifying Clay Mask · 50ml
The carton

Art-direction mockups (CSS) — not final dielines. A & B can also co-exist: A as the master wordmark for prestige, B for the punchy mid-tier / social — same brand, two voices.

+ Propose · 3 new directions

Three to widen the field

A & B are both wordmarks. These add what a wordmark can't do alone — a standalone symbol for the app icon & lid, an ownable fruit-mark, and a third wordmark voice.

E · Monogram mark

The V seal

A standalone serif-V with a gold accent — the symbol A & B lack. For the app icon, the lid emboss, the social avatar, the wax seal. Pairs under either wordmark.

F · Fruit-mark

La Coupe roundel

The mangosteen cross-section as a clean brand icon — the ownable, unmistakably-mangosteen mark. Sits beside A/B as the fruit-seal on lids, stickers, the favicon.

VIOLÉ
Est · Upcycled · 2026
G · Fashion masthead

The Vogue line

Ultra-thin, wide-tracked, a hairline rule + est. line — a fashion-magazine masthead. The most prestige, editorial voice; a third wordmark register beyond A's warmth and B's punch.

If you like one of these, the natural system is: A (or G) as the prestige master wordmark · B for mid-tier/social · E or F as the standalone symbol they all lock up with. Say which, and I'll take the winning pairing to real photoreal packshots.